56% of shoppers will stick to retail simply because they can touch, feel, and experience merchandise
74% of event attendees believe that they have a more positive brand association after the event has taken place
Over 92% of customers say that visuality plays an important role in their purchase decisions
Experiential marketing is a marketing strategy that's used to push customers to engage your brand on an emotional level. Successful campaigns will leverage a consistent image with immersive customer activation techniques.